Why It’s Important For Fashion Houses to Connect With Their Customers.
♫ Tuesday, July 17th, 2007You may or may not know that I do have a little love affair with fashion. Well, being that I was a Manager for Wet Seal for seven years and then went on to work for Nordstrom – it’s no surprise that the fashion industry is in my blood. So, when I find another customer service blogger (whom I admire, by the way) talking about the fashion industry – well, I get a little excited…
Susan Abbott of Customer Experience Crossroads has a Q&A session about co-creation and fashion brands. If there’s any industry out there that should be co-creating with consumers, it’s the fashion industry. Imagine being able to work with Isaac Mizrahi and letting him know what you do and don’t like about his designs for Target — then being able to offer your input as to what you feel would be great styles to create.
Fashion is a very subjective industry in that everyone has their own sense of style. However, if you are a fashion house, I feel that it’s important to connect with your core customer in order to find out what they’re wearing on a day-to-day basis and what compels them to buy a certain item. With fashion changing minute-by-minute (literally!) you want to make sure the bulk of your collection is something that people are going to buy and not end up on the sale rack next week – which happens quite a bit. But it doesn’t have to be that way if you know exactly what your customers want. What better way to know than to co-create with them?
By the way, Isaac, if you’re reading this…Can you make this jacket in white as well?
